Speaker: Dan Ennis - Director of Commercial Customer Success at Workato

We all agree that ""digital is a strategy and not a segment"", at least in theory. But how do you create a digital strategy that makes sense for your largest enterprise customers as well as the long tail of smaller ones? How do you get other teams to trust their customers with the content you'll be sharing?

In this practical session, Dan will share real world methods to contextualize your programs based on segment, how to get buy-in from other internal teams, and how to make sure that your digital engagement strategy enhances the outcomes of ALL customer segments.

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