Creating personalized, data-driven content is quickly becoming table stakes for customer-facing teams. Whether you're preparing a QBR, onboarding summary, ROI analysis, or renewal deck, the content needs to reflect each customer’s unique business goals while staying consistent and on-brand.

Matik and Seismic are two platforms that aim to help teams automate this process and reduce the manual lift. However, the way they approach personalized content is quite different. Matik is built to scale personalized content through dynamic templates and logic-based automation. On the other hand, Seismic’s LiveDocs offers some personalization, but scaling it typically requires paid add-ons.

In this post, we’ll break down the core differences to help you figure out which platform best fits your team’s needs.

What is Matik?

Matik automates the creation of personalized, data-driven presentations and content for GTM teams. With just a few inputs, Matik can connect to your data warehouses, CRMs, and BI tools and instantly generate tailored content complete with dynamic text, charts, tables, and images. Matik is compatible with Google Slides, Microsoft PowerPoint, Google Docs, Microsoft Word, Google Sheets, Microsoft Excel, PDF, and email. Teams use Matik to streamline everything from business reviews to ROI reports, freeing up time to focus on insights and conversations that matter. Matik makes it easy to deliver the right story to the right audience, every time.

What is Seismic?

Seismic is primarily a sales enablement platform that supports marketing, sales, and customer success teams. One of its features, LiveDocs, allows users to build personalized documents by selecting from pre-approved content blocks and pulling in data from internal systems like a CRM.

Seismic is designed to support large teams with centralized governance and consistent messaging across the board.

Where Matik Stands Out

1. Flexible data connections‍

Matik integrates with over 20 platforms, including Salesforce, Snowflake, Looker, Hubspot, Google Sheets, and BigQuery. Teams can pull in live data from wherever it lives, without ingestion.

Seismic has limited data warehouse connectivity and typically requires teams to upload or transfer data into the platform before using it, which adds extra steps and can slow down workflows. 

2. Built-in content logic‍

Users can apply if-then logic to show or hide slides based on customer attributes, usage data, or region. It’s easy to adjust content for different audiences without building new templates from scratch.

‍3. AI-generated insights

Matik can automatically generate customer-friendly takeaways by analyzing the data for you, saving teams time and making it easier to surface insights that drive more impactful conversations.

‍4. Speed and ease of use‍

Most teams are fully live in about two weeks. Once templates are built, content creation is quick and requires little ongoing support from engineering or IT.

Additionally, for teams using Apple devices, Matik integrates seamlessly with macOS, whereas Seismic requires downloading a separate application and is less user-friendly on macOS.

‍5. Content that lives beyond the meeting‍

With Matik Mail, Matik makes it easy to send personalized, branded emails with attachments that can also be personalized. This is especially useful when you want to deliver value asynchronously.

‍6. Spreadsheet-powered calculations

Matik supports spreadsheet-based logic, allowing teams to run custom calculations directly from data inputs. This is especially helpful when content needs to reflect derived values like ROI, growth percentages, or benchmarks.

Where Seismic LiveDocs Works Well

Seismic is a strong choice for teams that don’t require too much personalization in their content or do not make frequent changes to their templates.

The platform uses a step-by-step content selection process, known as Guided Assembly, to guide users through building personalized documents. This keeps content consistent but may limit flexibility when it comes to real-time data or custom storytelling.

Seismic’s setup process is longer and often requires support from their services team. It’s built primarily for Microsoft Office environments, which may add steps for teams using Google Slides or Docs.

Comparison Chart

Final Thoughts

Choosing a platform is about more than automating content. It’s about enabling your team to communicate value in a way that feels personal, relevant, and scalable.

Both Matik and Seismic help teams reduce manual work, but they serve different needs. Matik focuses on helping teams create content that adapts to each customer, powered by live data and AI. Seismic is built for consistency, compliance, and strong governance.

If you’re looking for a platform that can scale personalized content across the customer journey without a long setup or heavy process, Matik might be the better fit.

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