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After your launch, you'll need start working getting learnings and figuring out how to take it to the next level.
Now that you’ve sent the email, it’s time to determine if it worked!
REMEMBER: Even if the email isn’t wildly successful, you can take the learnings to make the next campaign much better!
Now that you know what works & what doesn’t, the next step is determining what to do next. The big question to answer is how often do you want to send a campaign like this that showcases your product’s ROI and recommendations for getting more out of it?
Requirements: Minimal since you can afford to do a lot manually
Pros: Can just rinse & repeat
Cons: Infrequent learnings, minimal wow moments
Requirements: Might need to consider automation otherwise this could become a considerable resource drain
Pros: Frequent learnings, frequent wow moments
Cons: Depending on resources required, may not be able to send to all customers, passive check ins
Requirements: Definitely need whole process to be automated
Pros: More opportunities for active intervention, frequent learnings, frequent wow moments
Cons: If automated, can send to all customers
Get the playbook on creating an end of year email, with step-by-step breakdown.