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So you have your ideal version of the end of year email ready. You're excited because this is going to get customers excited. You show the team what you're thinking and are immediately shot down because it's not "doable".
Don't fret - this is to be expected. End of year email campaigns are notorious for being an exercise of bridging the gap between what is ideal and what is possible, and it usually means compromise. Expect this to be a collaborative process with all of the stakeholders. There will be a lot of back and forth, and that’s a good thing!
Ensure a smooth process by:
Get the playbook on creating an end of year email, with step-by-step breakdown.