In this Show & Tell, Megan Glick, Senior Enterprise Customer Success Manager at 6sense, walks through how her team runs predictive business reviews that go far beyond usage metrics. Each review ties real performance data back to revenue outcomes, surfaces gaps in the funnel, and equips leadership with actionable next steps that strengthen alignment between marketing and sales.

👉 See how predictive business reviews unlock strategic growth here:

Other key takeaways from Megan:

1. Use business reviews to test urgency

Reviews aren’t just about showing outcomes. They’re a chance to check whether your customer is following up quickly enough on the opportunities you surface. If they’re slow to act, that’s a gap to call out and coach on.

2. Focus on funnel health, not just results

Instead of only reporting on improvements (“18% moved down funnel”), highlight where in the journey customers are stalling. Surfacing those sticking points (awareness, engagement, purchase, etc.) helps teams take targeted action.

3. Call out what’s missing

Don’t just celebrate progress. Reviews should flag underperforming areas (like brand awareness or engagement) and explain what that gap means for the customer’s long-term goals.

4. Anchor recommendations in real scenarios

Abstract suggestions don’t stick. Frame your advice in concrete, “here’s what this means for you” terms, so the customer sees exactly how to act on it.

5. Use reviews as coaching tools for internal alignment

Sometimes the review is less about the external customer and more about teaching your own sales or marketing counterparts where they’re underperforming and how to fix it.

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