I just joined Matik and have learned a lot from listening to Sales, Customer Success and Enablement leaders share what’s keeping them up at night.

What I’m hearing again and again is that sales teams are spread thin. Reps are bogged down with administrative activities that take too much time away from selling. It’s super frustrating and it hurts the bottom line.

There’s a lot of research out there on the problem. According to CSO Insights, sales force overload - reps being pulled in too many directions - is a sign that something is wrong with the overall enablement approach.

Salespeople still create 18% of the content they need on their own.

If you’re in Sales Enablement, you’ve probably seen sellers create rogue assets that don’t deliver a consistent customer experience. If you’re in Sales or Customer Success, you know that whenever sellers have to create their own content from scratch, time is taken away from selling.

A recent Sales Enablement Optimization Study found that there are two main issues with sales content: quality and quantity.

Only 51% of companies say the quality of their content is good enough.

In other words, salespeople are creating a lot of informal, sub-optimal presentations. At the same time, approved content isn’t always customized enough to be effective.

Only 54% of companies are generating enough content.

Sales Enablement often has limited resources and creating content that can be applied as broadly as possible saves time. But presentations without data that’s customized to the customer’s unique use case tends to be less effective.

Here are 3 actionable steps you can take to start to rethink how your team generates sales content:

1. Inventory rogue sales presentations: Take stock of all the content that your sales and Customer Success teams are creating on their own.
2. Gather feedback and assess your assets: Ask the originators of rogue sales assets why they created them. Use the information you gathered from Sales to locate the assets that are most relevant and effective. Consider investing in enablement technology that provides analytics on which presentations are resonating.
3. Automate how you generate presentations: Evaluate tools like Matik that address your quantity and quality issues by automating repetitive content creation with data-driven insights.

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By leveraging Matik for automating sales presentations, you can streamline content creation, ensure consistency, and deliver impactful presentations tailored to each customer's unique needs.
Ready to revolutionize your sales presentations with Matik? Reach out to our team for a demo today!

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