‍Why Generative AI is a Gamble for Data-Driven Reports and Presentations

The core problem with using generic AI tools for creating impactful content is that they are built for a wide range of creativity and conversation-based tasks, with less of an emphasis on data accuracy and compliance. This probabilistic nature means AI is essentially guessing when it comes to your critical business metrics.

When you use generic AI, such as large language models (or LLMs) to create content and deliverables such as customer-facing presentations or team reports, you run these major risks:

• Making Assumptions: The AI doesn't understand your business context and will fill in information gaps with assumptions that can be inaccurate.
• Hallucinating Metrics: The AI makes a best guess about your numbers because it cannot query your actual data sources.
• Prompt Fatigue: You spend endless time going back and forth with the AI, adjusting prompts to get a usable story.
• Inconsistent Messaging: The AI lacks the context of your brand, resulting in inconsistent terminology and inaccurate perspectives.

What Is the Solution to Uncontrolled AI Content Creation?

The solution is an AI platform such as Matik, designed with guardrails that make it informed, relevant, and standardized. These guardrails come from ones you create as well as from Matik’s knowledge of best practices.

How Matik’s AI with Guardrails Ensures Consistent, Usable Content

Matik ensures accuracy and consistency by focusing on three core pillars: Automate, Enable, and Scale.

Automate

Matik automates the creation of presentations, documents, and reports directly from your data, powered by AI you can trust. Use Matik to pull from dashboards, reports, and data in your BI, CRM, data warehouse, and other sources, and automate text, visuals, and key insights in formats you already use today.

• Automate Content: Leverage your existing dashboards, reports, and data sources and automate text and visuals in formats you already use today.
• Smart Automation: Use if-then logic & AI to ensure the right insights and messages are shared with the right audience. If-then logic & AI ensures that the right message and insights are shared based on the data and audience.
• Workflow Automation: Generate insight-rich content based on a schedule, trigger, or in bulk, and can also automate delivery to colleagues, prospects, or customers.

Enable

Matik makes data storytelling easy for everyone by guiding any team member to use the right metrics, understand insights, and communicate the right story with confidence, regardless of data fluency & BI proficiency. Ensure correct metrics are used, apply best practices, and enable teams to communicate insights & recommendations confidently.

Matik's AI helps the less data-fluent understand and communicate the data. Specifically, Matik’s AI supports the workflow by:

• Deriving key insights: Don’t just automate the visuals on the slide, but use AI to help take a stab at the insights that go along with it. AI can describe, analyze, summarize, or compare in a paragraph, sentence, or bullets.
• Helping others understand the data: AI makes it easy for anyone to understand what they’re looking at with in-context data explanations, including what the data shows and how it is pulled.
• Helping others communicate with data: Make data-driven storytelling accessible to everyone by not only automating the content, but also the talk tracks and exec summaries.

Scale

Scale insight-packed content reliably by guiding teams to the right content, enforcing standardization and consistency, and automating delivery at the right moment to colleagues, prospects, and customers. Matik empowers you to harness AI reliably with guardrails—both ones that you create and ones from our knowledge of best practices.

• Content Management: Matik makes it easy for anyone to find the right content and slides, and helps automate standardization and consistency. Anyone can find the right content or slide by asking the AI chatbot, going beyond just keyword match with the AI understanding your intent and delivering content that fits the job at hand.
• Standardized & Consistent: Matik enforces consistency across all users, ensuring content is accurate, aligned, and insight-rich.