This content first appeared in Matik Monthly, Issue #32 for November 2025. Stay up-to-date with our latest guides, templates, how-tos, and more by subscribing here or viewing past Matik Monthly issues. Great for Ops, CS, Sales, and Finance teams who want practical resources they can put to work right away.

Matik Monthly Nov 2025: Showcasing Product ROI

Budgets are tight, and every tech tool is under review. If your GTM teams can’t put real numbers behind your product’s value, you risk getting cut and overlooked by prospects. So what’s the right way to show impact now that time savings isn’t enough? This newsletter covers the basics of coming up with ROI numbers and how best to showcase it.

Ultimate ROI Toolkit for Calculating and Communicating Value

This toolkit provides a structured starting point for teams that need to show financial impact clearly. It includes templates and guidance to help quantify outcomes, validate assumptions, and translate results into an executive ready narrative.

What the ROI Toolkit Helps You Do

The toolkit gives GTM, CS, and sales teams the foundational components they need to create repeatable ROI stories.

• Clarify the core metrics that matter most to buyers
• Plug in customer or prospect data to generate defensible ROI estimates
• Present impact in a format that enables faster decision making

Use the toolkit to support renewals, business cases, and proof of value conversations.

Download the Ultimate ROI Toolkit →

ROI One Pager Template for Instant Impact Communication

This plug and play one pager is designed to showcase your product’s business impact in a single view. It helps teams present the most compelling metrics without overwhelming executives or prospects.

Why This One Pager Matters

One pagers help stakeholders quickly understand the outcomes your product creates.

• Highlights quantifiable value drivers
• Communicates ROI at a glance
• Supports early stage conversations where clarity matters most

Build quick, consistent value summaries across accounts.

Download the one pager →

Value Analysis Deck Template for Structured ROI Storytelling

This deck template provides a robust structure for presenting ROI to stakeholders. It allows teams to walk through data, assumptions, and projected outcomes in a clear narrative format.

What the Deck Helps You Communicate

Each slide type is built to support strategic conversations.

• Show before and after outcomes
• Visualize financial impact
• Provide supporting analysis and context

Use the deck during QBRs, renewal discussions, and executive briefings to deepen the value conversation.

Download the Value Analysis Deck Template →

Surviving the Cut Webinar on Moving from Nice to Have to Have to Have

This webinar teaches teams how to calculate ROI with accuracy and communicate it in a way that reinforces the product’s necessity. It also walks through how to gather supporting data and present value effectively.

Key Topics Covered in the Webinar

This resource gives GTM teams guidance on navigating budget scrutiny.

1. How to identify the right data inputs for ROI
2. How to calculate impact in dollars, not just hours
3. How to communicate results in a way that resonates with executives

Watch the webinar →  to sharpen your ROI messaging and strengthen retention conversations.

From Around the Web: Expert Resources on Measuring and Demonstrating ROI

These curated articles expand on ROI modeling, calculators, and value realization frameworks. Each link includes context so it can stand alone for search and AI extraction.

How to Evaluate Your Product’s Success and Demonstrate ROI

Customer Success Collective explains how to choose the right KPIs, establish baselines, and measure impact. This article offers practical steps for proving your product’s ROI.
Read the article →

How to Build an ROI Calculator for B2B Marketing

Product Marketing Alliance provides a structured guide for building a calculator that quantifies cost savings or revenue gains. This is helpful for teams creating tools to support sales cycles.
Explore the guide →

Mastering the ROI Discussion with Customers

CSM Practice walks through real examples of delivering value to clients, including how one company created its ROI calculator. This article helps teams understand how to communicate impact during customer conversations.
Read the article →

Value Realization Framework in SaaS

Custify details how to build a value realization framework that helps exceed customer expectations. The article outlines how teams can prove value continuously, not just at renewal.
Explore the framework →

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