Imagine this: you open Matik, connect your MySQL data, and with one click, get a polished, customized product usage analysis that helps your team understand who’s using what, which features drive value, and where users are getting stuck. Your insights are ready to share and act on without fiddling with exports or slides.

That’s the experience you get when you automate product usage analyses using Matik.

What Is a Product Usage Analysis?

A product usage analysis is a clear, actionable report or summary that shows how customers interact with your product. Teams, such as product, customer success, and leadership all use these to spot patterns, understand adoption, and surface key insights.

Unlike a BI dashboard, a product usage analysis is about clarity rather than endless exploration. The best analyses tell a story, highlight what matters, and spark action fast.

Why Automate Product Usage Analyses with Matik?

Automating product usage analyses does a lot more than just save time. Here’s why it really makes a difference:

1. Deeper, more actionable storytelling
Matik’s AI writes summaries, calls out trends or changes, and suggests next steps. Your usage analyses become more than just numbers. They help answer what’s changed, why it’s important, and what to do next.

2. Accurate, reliable content every time
By querying directly from your MySQL database, every product usage metric is always up to date so you don’t have to worry about errors or inconsistencies.

3. Personalized analyses that connect
Use dynamic variables like customer segment, date range, or product tier so every report is personalized to the team or stakeholder who needs it.

4. Quality at scale, even as you grow
Handle more teams, products, or customer accounts without letting standards slip. Matik lets you automate analyses and keep every version consistent, clear, and high-impact.

Real Impact from Real Customers

Here’s what this looks like in practice, backed by data:

Modern Health used Matik to automate ROI presentations and business reviews for their client success team. With Matik, they:

• Saved 150 hours every month
• Produced 195 presentations per month on average
• Automated the personalization of 299 elements in their content, including charts, tables, and narratives 

This let their team spend much more time actually supporting customers, leading strategic conversations, and driving engagement rather than assembling slides by hand. Consistency in messaging improved, and data integrity went up, boosting trust and impact across stakeholders.​

How to Automate Product Usage Analyses with MySQL and Matik

Here’s how to get started:

1. Build or select a product usage report template that you already use.

2. Upload the template to Matik. 

3. Connect Matik to your MySQL database. Point it to the data and queries with your usage metrics.

4. Map fields for the insights you want, such as active users, feature adoption, churn, or engagement trends.

5. Define personalization variables. Popular examples for product usage reports include:

• Customer segment
• Date range
• Product version

6. Generate the report in Matik, with each generation, the latest data drops in, insight text is generated, and you get a ready-to-share, branded analysis.

7. Pick delivery: create new files every cycle, automatically refresh existing ones, or schedule and send reports in bulk.

Why It Changes How Your Team Works

When product usage analyses are automated, people trust them. Teams stop asking, “Are these stats up to date?” and start asking, “How do we help customers act on what we see?” You spend less time fixing reports and more time focusing on solving user problems, building better features, and growing your impact.

Matik turns product usage analysis into a strategic asset, not a recurring task. If you want to see the difference strategic automation makes, Matik’s customer stories are proof that quality and impact always win out over busywork.

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