The One-Pager: a quick and easy way to keep in touch with your prospects, customers, and stakeholders

Sheldon Spring
May 5, 2022
2 mins.

It’s no secret that we’re all facing a multitude of competing responsibilities and priorities in today’s work world. This means that it can be difficult to get in front of your co-workers, prospects or customers with content that demonstrates or builds value, especially when you’re sharing it remotely.

As its title suggests, a one-pager is a single-slide document that compiles your most important metrics into a concise and easy-to-read format. The beauty of one-pagers is two-fold: they can be used to shorten practically any kind of longer presentation, and their intended audience can quickly consume them. 

The result? It’s easier to share content with your stakeholders on a regular basis, and your stakeholders are more likely to engage with it.

How do I use one-pagers?

Given their concise nature, one-pagers can be included in anything from an email to a message on LinkedIn.

Are you looking for an easier way to report on high-level KPIs for your team to leadership? Build a simple KPI one-pager template to convey this information. List up to three KPIs at the top of the page, and then dedicate the middle and bottom sections to digging deeper into the impact of those metrics.

Do you have a lengthy QBR that contains numerous slides dedicated to introductions, new feature deployments, usage metrics and Q&A? Use a one-pager to pull only the usage metrics and opportunities for account growth instead and send it to your customer as a carrot to entice them to book the QBR meeting and engage in a deeper conversation.

Are you having trouble scheduling a demo call with a prospect? Highlight the most relevant benefits of your product in a one-pager and send it in an email to generate more interest and demonstrate to your prospect that you’ve done your homework about their business.

How do we use one-pagers here at Matik?

The Matik team leverages one-pagers in a variety of scenarios: 

  • The SDR team leverages the SDR Cold Outreach one-pager for cold email campaigns to help prospects get a quick overview of our product and see what it can do for them.
  • The Technical Account Management team uses the Early Adoption Report one-pager to keep in touch with post-launch customers. This one-pager includes metrics on end user adoption, presentations used, and leaderboards of users.
  • The AE team uses one of our most popular one-pagers, the Business Case one-pager. The AEs use it as a post-demo follow-up to share personalized value metrics with potential new customers. The Business Case one-pager begins by outlining three key benefits of our product, and then shares insights related to time and cost-savings. An applicable quote from another customer with a similar use-case is included at the bottom to provide additional context.

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