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It’s no secret that we’re all facing a multitude of competing responsibilities and priorities in today’s work world. This means that it can be difficult to get in front of your co-workers, prospects or customers with content that demonstrates or builds value, especially when you’re sharing it remotely.
As its title suggests, a one-pager is a single-slide document that compiles your most important metrics into a concise and easy-to-read format. The beauty of one-pagers is two-fold: they can be used to shorten practically any kind of longer presentation, and their intended audience can quickly consume them.
The result? It’s easier to share content with your stakeholders on a regular basis, and your stakeholders are more likely to engage with it.
Given their concise nature, one-pagers can be included in anything from an email to a message on LinkedIn.
Are you looking for an easier way to report on high-level KPIs for your team to leadership? Build a simple KPI one-pager template to convey this information. List up to three KPIs at the top of the page, and then dedicate the middle and bottom sections to digging deeper into the impact of those metrics.
Do you have a lengthy QBR that contains numerous slides dedicated to introductions, new feature deployments, usage metrics and Q&A? Use a one-pager to pull only the usage metrics and opportunities for account growth instead and send it to your customer as a carrot to entice them to book the QBR meeting and engage in a deeper conversation.
Are you having trouble scheduling a demo call with a prospect? Highlight the most relevant benefits of your product in a one-pager and send it in an email to generate more interest and demonstrate to your prospect that you’ve done your homework about their business.
The Matik team leverages one-pagers in a variety of scenarios: