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In the midst of an economic downturn, it’s more important than ever for SaaS companies to make a case for their product and prove that it’s business critical. Companies have less flexibility when it comes to spending, which means they’re reevaluating their tech stacks to make sure every tool is an absolute necessity. In addition, customer retention is far more cost-effective than acquisition and has a greater ROI.
So what is the most important factor in keeping customers around, even during uncertain times? The answer is trust. Ultimately, customers need to trust you to continue using your product. They need to know that your product is worth the investment even when budgets are tight, and it’s up to your team to develop strategies to build that trust.
However, customer trust is a multifaceted concept and can’t be achieved overnight. In our eBook, we explain how to effectively use data to build trust even during tough times. You’ll learn: