The Customer Retention Handbook: Every CS Team’s Guide to Retaining Key Accounts Year After Year

Customer retention is more cost effective than acquisition, but that doesn’t mean it’s easier to achieve. It requires long-term commitment, strong relationships, credibility, and harmony between all parties involved. One missing piece can be the difference between churn and long-term loyalty. While improving customer retention complex, having the right tools will make it easier. In this customer retention handbook, you’ll find everything you need to know to retain your customers for years to come.

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The Customer Retention Handbook: Every CS Team’s Guide to Retaining Key Accounts Year After Year

The Customer Retention Handbook: Every CS Team’s Guide to Retaining Key Accounts Year After Year

Customer retention is more cost effective than acquisition, but that doesn’t mean it’s easier to achieve. It requires long-term commitment, strong relationships, credibility, and harmony between all parties involved. One missing piece can be the difference between churn and long-term loyalty. While improving customer retention complex, having the right tools will make it easier. In this customer retention handbook, you’ll find everything you need to know to retain your customers for years to come.

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What's inside
The importance of aligning with your customer & personalizing touchpoints
Why data-driven content matters
Types of data to use throughout the customer journey
How to prove product value
Why customer feedback is essential and how to turn it into action
How to recognize opportunities for expansion
Tips for staying ahead of trends and competition