Webinar Recap: Using Data to Build Trust with Customers

Rachel Skroback
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October 29, 2022
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3 minutes

Customer trust is the key to retention, which is especially important during times of economic uncertainty when acquisition costs are high. Customers are more likely to stay on board with products they trust and can tangibly see the value of, and data-driven content is essential in delivering this information in a digestible way. 

So, what is the most effective way to deliver specific data points throughout the customer journey so that customers can better understand the value of your product? Spencer Davison, Head of Technical Account Management at Matik, explains how your customer success team can develop, deliver, and scale data-driven content in order to build trust with customers in our most recent webinar. Watch the webinar here.

Key takeaways

In this webinar, you’ll learn about the optimal process for creating data-driven content that resonates at all points in the customer journey. Spencer shares:

  • The significance of data-driven content 
  • A step-by-step process for building data-driven content efficiently
  • Different types of data and how they rank in importance throughout the customer lifecycle 
  • How to scale data-driven content and leverage it across your organization

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